About

Our Story

SalesWhit was co-founded by Wendy Whitcomb and Barton Phillips, with the mission to help companies with amazing products, which are being successfully sold to the private sector, but not yet to the public sector. In talking with many of these companies, we found that these incredible companies don't know where to begin when it comes to the public sector. Due to the general unknown of how to start a government sales team, where to position products in the market, and how to contract, some companies never get started. Unfortunately, for those that do start, many companies go through three or more government sales leaders before seeing success. This is costly and frustrating. Additionally, with few people having experience starting a government sales motion, enablement is a challenge, leading to minimal pipeline, and very long sales cycles.

Fortunately, selling to the government is a lot easier when you have experts to help. SalesWhit provides a cost effective, low risk model to enter the government space. Our experts have either built a government organization before or have been Government leaders themselves. Our process is one that has been rinsed and repeated, creating a model that includes strategy, sales plays, content creation, enablement, contracting, and certifications.

Call us to today to learn more!

Our Team

Dedication. Expertise. Passion.

Our team is knowledgeable in many Government verticals. This ensures the approach our clients take is backed by guidance from experts in the vertical that their product suits best!

Wendy Whitcomb

Co-Founder

Wendy has spent 20 years selling software, mostly to S&L Government. She has thrived in newly formed Government groups by rapidly growing quality pipeline, effectively positioning the product, and ensuring sales teams are set up for success. Her passion is enabling sales teams to effectively sell to the government, thus making the Government more efficient.

Barton Phillips

Co-Founder

Barton has spent 25 years dedicated to successfully scaling sales teams and driving revenue growth. He has led teams at the early growth stages of three of the fastest growing software companies in history: Siebel, Salesforce, and DocuSign. Barton grew Salesforce Public Sector from less than 1M in annual revenue to over 100M. He founded DocuSign Public Sector and grew it to over 300M in annual revenue.

Mark Northrup

Partner - Utilities, Cyber Security, State Government

Mark has spent nearly 30 years in IT, including CIO of Cleco and LA DWP, Cyber Security Commissioner for State Government, and various other consulting roles including IBM and EY. He is passionate about securing data and keeping the lights on!

Valerie Baldwin

Partner - Army, Defense Contracting, Government Affairs

Valerie has spent over 40 years on Capitol Hill, including roles an Assistant Secretary of the Army, Attorney for HUD, and Appropriations Clerk for the House of Representatives. Additionally, she was VP of Govt Affairs at Lockheed Martin and Leidos and supported many defense contractors with Baldwin Consulting.

Brian Kirby

Partner - State Government Licensing and Economic Development, Tribes

Brian has spent 30 years managing IT projects, which includes three years as CIO of Arizona Registrar of Contractors, where he transformed their licensing process with new technology. He also has spent several years working with Tribes and has been a Government focused Systems Integrator. He has a passion to drive Economic Development across each State.

Kerry Ryan

Partner - Child Welfare, Public Health, Tribes

Kerry is a passionate advocate for ensuring women, children and families have equal opportunities to thrive. She has a masters in psychology and spent the last 14 years in the public health sector, supporting states, Tribes, and territories participating in federal programs aimed at enhancing early childhood systems, improving maternal and child health, and preventing child abuse and neglect.

Chris Carr

Partner - Air Force and Navy

Chris is a graduate of the United States Air Force Academy. He commissioned from the Academy directly to the Navy where he served 5 years in various leadership roles. He has a passion for serving our country and ensuring its defense. If a client has a product that could benefit our DOD, he's 100% determined to help make that a reality.

Leslie Whitcomb

Partner - K12 Education

Leslie spent 31 years in the NY State Education system, starting as a teacher, retiring as a Superintendent of Schools, and several roles between. She has been a fantastic resource to sales teams looking to sell into school districts, as she is intimately knowledgeable on the systems used and challenges faced.